Soft friends for every day.
We believe a good hug can make any day better.
CubGroove began with a simple wish: to bring home plush friends that feel as good as they look. We fell for chubby shapes, funny little faces and the way a great stuffed animal ends up named, hugged and carried everywhere.
Today we share that feeling with people all over the world, from collectors and gift-givers to anyone who just needs something soft at the end of a long day.
What we stand for
Quality
Made for hugging
Super-soft, squishy and satisfying to hold. Every friend has to pass the hug test.
Design
Full of personality
Expressive faces, chubby silhouettes and outfits you can mix and match.
Service
Easy from start to finish
Free standard shipping worldwide, prices in your own currency and friendly help whenever you need it.
Behind the hugs
From choosing each friend to packing your order, every step is done with care.
Meet the Running Series
Our signature mid-stride friends, caught in a happy little run and made for big hugs.
